by BG Jenkins
Communicating With Your Prospects On Their Level
Do you know any sesquipedalian when communicating that you understand?
I learned this word in a vocabulary class about a decade ago, and it’s still in my head. (Why I’ll never know.)
If this is your forte in the written or verbal communication, you may have to tone it down a bit. When someone comes to your site or your business, you want them to understand what you’re talking about. If you’re a sesquipedalian, then it’s very possible that your visitors may not return.
It’s always a good idea to apply the KISS method:
Keep it Simple Sweetie
This helps to keep them on the page of your site, or the front door of your business.
Use whatever strategy necessary to honestly connect with your customer, and make them feel right at home. Keep your speech on a level that anyone can understand what you’re talking about. If you have to use technical terms for something, make sure you explain them thoroughly. It’s crucial that everyone who does business with you understands what you are trying to convey. It’s more important to connect with your customer than impress them with your knowledge of big words.
There truly are people who love words, the power of words, of what they represent, and how they make your feel. That’s great, but not everybody feels the same way. The point of communication with your clients is to make them feel valued, and help them understand how you can service their needs. Or as they call it in the South: Southern Hospitality. Everyone wants to be treated hospitably…even on a website.
A good understanding of the art of communication can really draw more people into our businesses. Master speaker and sales professional, Ray Higdon teaches that you have to master the art of questions for better understanding of your prospect or client.
Draw them in with questions. It is, after all, about their needs that you are trying to meet.
So when communicating with prospects or customers, make sure you take the sesquipedalian out of your communication!