A peek inside of David Meerman Scott’s “The New Rules of Marketing & PR” caused a lot of excitement when it arrived in the mail today.
There just wasn’t enough time in the day to sit, read, and absorb all of the gold inside, so I’ll have to read it a bit at a time.
You will be pleased to know that if you make your living as a web writer, how much respect Mr. Scott has for bloggers. He doesn’t necessarily always read press releases that PR people are all about, but goes for solid and interesting stories on many blog sites.
One of the new rules of marketing & pr that Mr. Scott comments on is that the media can be more so about the rich and famous. He suggests that if you have a good story, you should be the one to tell it. Word of mouth can be very powerful, as well as blogger to blogger.
With the changing market, many have turned from major advertising (except with the larger of companies) to the web. People are quick to do their due diligence on the web before buying, and because of that, Marketing and PR, which used to be separate entities, have now become one. He is also quick to reference that there are many who still do well with traditional advertising, for example beer companies for NFL broadcasts, or for a company that makes deck sealant advertising in a trade publication. However, for masses of others, they have turned to the web, mobile apps, iPods, iPads, video and more.
The web has opened a tremendous opportunity to reach niche buyers directly with targeted information that costs a fraction of what big-budget advertising costs.
David Meerman Scott
Entrepreneurs have found cost-effective ways to promote their businesses, take care of the needs or their families in a quicker and cheaper way, with more satisfaction because of the information at hand. Research is the way to go. You can get online and find that company “Z” has the product you need much cheaper than company “A” before you can turn on a dime. Not to mention, there are so many opportunities for free items, trial offers, and cash back rebate savings. Money saved. Lost time averted.
For now, this is just a micro snippet of David Meerman Scott’s “The New Rules of Marketing & PR.” Until next time.