You have this post you’re working on which you feel is crafted so skillfully with each brush stroke of your best word paints. You are sure it is your “Michelangelo” in words. It is bright, and so picturesque that even the blind can bask in its colorful essence when read aloud. After a while your flow of creativity ebbs, and you decide to let your piece sit for a day to dry.
When you come back the next day you discover that your vibrant colors have dulled through the drying process. So, now you have to find another way to liven up your artistic word creation. You tweak, add more word paints, while also adding a bit from an old blog post-which you felt was phenomenal. Then, you find at the end of the day that you’ve created a neon sign that’s garish, and it can be seen flashing in a galaxy light years away.
You now know this piece will be laughed at.
We all find days like this with our writing. That’s why we have to work at it to develop our skills and style. We may start out feeling like we know exactly where we are going with our post, and then end up at a stop on the other side of town. We’ve read all the best posts, studied all the best books, but what we haven’t discovered is our own style. That’s also why writing is considered a craft. You have to work at it and build upon it. It may be true that there are some who just naturally put pen to paper and come up with a “Michelangelo.” But when considering this master craftsman himself, look at all the time he put into his creation of David, and the Sistine Chapel.
The hardest things for me to write about are products and services. It’s not always easy to write about things which are needed, but give you a smaller area of creativity. So, like any good artist would do… get out your sketch pad. Remember if you’re drawing a house, don’t forget the front door. This is where you enter.
Start with you sketch… or your outline
- Consider what you want to say and/or what must be included.
- Include major bullet points, and then elaborate on each one. (the “xyz” brand is much heavier than the “abc” brand which makes it more cumbersome to take along.)
- Give your reasons for why this is a good product or service, and also include its less finer points. (I love that the “abc” brand has everything in one place, though it does cost a bit more than the “xyz” brand.)
- Give personal examples of why you feel this way. (“I used the “xyz” product and found that my hair was the shiniest it’s ever been, and it’s less expensive than “abc” brand.)
- If you have pertinent information from another blog piece, use it. (If it’s not yours, give credit to source.)
- Finish it off with your overall thoughts, and your recommendations. (Throw some creativity into it.)
Now that you have your outline, learn to develop your style as you go. Go back over your work, and see if there is a defining factor in each piece that you’ve written, then go from there. And, you will see, quite often, that the more you write your style will evolve and change. It’s good to look at other’s writing to see how they solve a problem with creativity, and with writing in general. However, you can look, examine and consider, but in the end, write your way. Some days you will have to paint over everything, that’s just part of the learning process.
There will be articles and posts that are repurposed, crafted and laughed at…pick up your brush and paint your words anyway.
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