by BG Jenkins
A week or so ago I purchased “Posting on Purpose for Profits,” from a Rob Fore webinar, and these are some of the article marketing strategies that he discussed.
One of the first things that Rob told us was that you must be posting on purpose for profits. Start with having your end in mind. Ask yourself what you want. The internet is a search engine and you want that search to end with you.
What is the reason for my post?
Am I looking to generate profit, traffic, or leads?
What type of market am I looking to attract?
Do I know how to engage that market?
After you’ve answered these questions, start exploring your keyword research. Find those words that have lower competition. I don’t remember Rob giving us a number for the words to rank, but I do believe I’ve heard that you want those premium key words ranked between 2,000 and 8,000 on the global search, and yet others I’ve heard say that if you have even lesser competition, that would help you grab the first spot on the first page. Whatever the case may be, your aim is to rank on the first page of Google.
Go to Google and type in “keyword tool.” Open the keyword tool, and start typing in your phrases and/or words to research.
Determine what words or phrases you’re going to target and start writing your article from these article marketing strategies.
After you’ve discovered the word/words that are going to work for you, start writing your article from these chosen words. Rob again cautioned us to always lead with value and never a pitch. Educate, inform and engage the reader by writing a unique article before publishing it. For time-saving strategies, Rob suggested we purchase tools that would automate our work, or outsource those items that are too time consuming. “Don’t let being cheap keep you broke,” he cautions.
After the article is written, spell checked, and edited, you want to create a Youtube video on this material to repurpose your work. Submit the articles to an ezine directory first, and then you can also submit your article to a word sharing document site to get more folks reading your article. Share your articles on Facebook, Twitter, and other social sharing sites. This concludes this portion of Rob’s lesson.